Week 1
Define
Scope the smallest product worth shipping and define a measurable Day-30 outcome.
Furqan × SHFT
Shipin30
3 builders. 30 days. Ship something real.
A 30-day builder program for members of the Furqan community. Applications are assessed first, the strongest contenders face a public vote, and the certified Top 3 get focused support to ship something real.
Day 101Day 2Day 3Day 4Day 5Day 6Day 7Day 8Day 9Day 10Day 11Day 12Day 13Day 14Day 15Day 16Day 17Day 18Day 19Day 20Day 21Day 22Day 23Day 24Day 25Day 26Day 27Day 28Day 29Day 3030
The program
Small scope.
Real users.
Visible work.
Ship in 30 is a builder competition and accelerator run with the Furqan Discord community and SHFT. It is for people who can turn an idea, prototype, or very early product into a usable technology product within 30 days.
Solo builders and small teams may apply. Projects can begin at idea, prototype, pre-launch, or very early stage. Mature established businesses generally do not fit Cohort 01.
A public vote determines the final Top 3. Organizers and judges first assess valid applications under the published rubric and publish a shortlist. After the vote closes, integrity review and certification turn the strongest valid results into the selected cohort.
What you can build
Technology people can use.
- AI products
- SaaS
- Developer tools
- Mobile, desktop, and web apps
- Consumer software
- Open-source projects
- Useful automations
- Community products
- Other legitimate technology products the organizers deem suitable
How the month works
Four focused weeks.
The framework keeps the work honest without prescribing what to build. Weekly public updates cover what shipped, what broke, what was learned, what comes next, and where help is needed.
Week 2
Build
Get the core experience functioning from beginning to end.
Week 3
Users
Put it in front of real people, gather feedback, and fix what matters.
Week 4
Ship
Launch a usable product, tighten onboarding and analytics, and present the result.
Organizer support
We'll help remove blockers. You still have to build.
Selected builders may receive discretionary non-dilutive support from the organizers. This can include infrastructure, software, API usage, technical resources, services, promotional support, or other build expenses where appropriate. The type and level of support, if any, is determined case by case and is not guaranteed.
- Product strategy and scoping
- Technical architecture and debugging
- AI, model, and provider guidance
- Infrastructure and deployment help
- API, software, and tooling support where appropriate
- Design, brand, and landing-page feedback
- Pricing and launch strategy
- User-testing feedback
- Relevant startup credits and resources
- Distribution through Furqan and SHFT channels where appropriate
- A private project war room during the program
- A public build log and Demo Day exposure
The ownership principle
You keep what you build.
Your company, code, intellectual property, and future stay yours.
- No equity is required.
- Participants keep full ownership of their company, code, and intellectual property.
- No exclusivity is required.
- Participation does not create an investment, employment, partnership, or agency relationship.
- Any later investment, partnership, or incubation discussion is optional and separately negotiated.
- Support is non-dilutive unless a participant later agrees to a different arrangement outside the competition.
The culture
You don't have to succeed. You do have to show up.
Evidence can change the plan. Builders may pivot in good faith, and community members are encouraged to test, debug, review, document, design, and make useful introductions.